Richard St. John: Secrets of success in 8 words, 3 minutes

Why do people succeed? Is it because theyre smart? Or are they just lucky? Neither. Analyst Richard St. John condenses years of interviews into an unmissable 3-minute slideshow on the real secrets of success.

Stupid, Ugly, Unlucky and Rich: Spike's Guide to Success

Have you ever wondered what leads to success? Maybe you just need to be smart to succeed? Or you need to be great looking, or very lucky? Well, Richard St. John says those things don’t lead to success. And he should know. He spent 10 years researching success and interviewing over 500 successful people, from Martha Stewart, to actor Russell Crowe, to DNA discoverer James Watson, to the top people in many different fields. After analyzing and sorting all the information, Richard discovered the top 8 factors that are the foundation for success in any field. He also discovered that, contrary to popular belief, most successful people aren’t especially smart, good-looking, or lucky. They’re ordinary people, without special gifts, who achieve success by following the 8 factors. Richard himself is a good example. He says, "I could never figure out how an ordinary guy like me succeeded in business, won top awards and became a millionaire. So I started a little project to ask other people what led to their success, and somehow it grew into a 10-year journey of discovery that I’m thrilled I can now share with others." The story is in Richard’s new book, Stupid, Ugly, Unlucky and Rich: Spike's Guide to Success, an easy-to-read analysis that gets beyond the clichés to distill what the world’s most successful people really do have in common.

About the Author

Richard St. John is an award-winning communicator. His design and photography work have appeared in prestigious publications such as Communication Arts. His corporate videos and scripts have won top international awards, and his marketing communications company, The St. John Group, has thrived for over 25 years. Richard is proof that if you do what you love, the money will come; he followed his passions and became a millionaire. In the area of sports, he has run marathons on all seven continents, with a personal best of 2:43, and climbed two of the world’s highest mountains, Kilimanjaro and Aconcagua. Richard thinks of himself as a "de-mystic." He spent his first career helping large companies de-mystify their technology so it was more understandable and approachable for their customers. Now, in his second career, and with the publication of his book Stupid, Ugly, Unlucky and Rich: Spike's Guide to Success
, Richard is de-mystifying the whole subject of success and making it easier for people to understand and apply in their own lives.