In a recent survey, 30% of respondents said that people today are inherently dishonest. 65% of respondents believed that people are less honest than people were 25 years ago. If you read or watch the news on any given day, you’d probably be inclined to agree with them.
But watch the following commercial and I challenge you to see this ugly, old world (and the people in it) in a new and positive way.
Even if you don’t speak Spanish (especially if you don’t speak Spanish), see if you can identify the ability of this Coca-Cola commercial from Peru to rise above the limits of the spoken word and deliver a positive message about the world and the delightful people in it. The name of this commercial is “La Billetera de la Felicidad,” or “The Wallet of Happiness.”
Have a wonderful day,
R.
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